How to define your YouTube strategy during the Corona Epidemic?
As a YouTube creator or a brand that is active on YouTube, you may be thinking a lot about how to adjust your YouTube strategy during Corona Epidemic. Keeping totally silent may seem to be the first alternative, but are you sure it is the best option? Before talking about brands' YouTube strategies, let's look at what people are doing on YouTube.
The 2019–20 Coronavirus pandemic forced people to social distancing by staying at home. As a result of that fact, we observe some significant changes in the time people spend on media. Netflix app installs boosted, while live-streaming across all platforms grew dramatically. Besides, we also see a change on what people consume online.
For example, people used to come to visit YouTube mostly for entertainment, as music and entertainment videos were the most-watched content on YouTube. However, we see that recently people visit the platform to get information about Coronavirus. Although we still see that search topics like Holi (festivity) and Justin Bieber and Bad Bunny are still among top 5 rising search topics, top 2 is dominated by Coronavirus and Virus in the past 90 days. When we look at the behavior in a more recent time frame, we see the picture has not changed much, but Italy has gained an interest and became #5 rising trend in March 2020.
It is exactly the right time to produce content around Coronavirus and answer your target audience’s questions, because they are asking YouTube about Coronavirus and if you are the one to provide the answers, then you steal hearts. Why is it the right time? Because there is not much content produced around that topic yet. You may be thinking “But my business is not related to Coronavirus at all!” That is totally understandable, but you may find the sweet spot and create videos that both represent your brand value proposition and address coronavirus trend.