CHATGPT ADS · AI VISIBILITY
The ChatGPT Ads & AI Visibility Agency
Reach high-intent customers through ChatGPT Ads, and become more visible, accurately represented and recommended across AI platforms.
The expanding journey
From search results to AI recommendations
Google Search
still where most demand starts
- Query
- Results
- Click
- Website
- Decision
AI Search
where the shortlist forms
- Question
- Context
- Answer
- Recommendation
- Decision
The customer journey is not moving from search to AI. It is expanding from search to AI, and the brands that show up on both sides of that journey are the ones that get shortlisted.
Where we work
One brand, every AI surface
We plan, publish and measure across the assistants your buyers actually ask, and report what changes on each one.
7+
years of Google experience
20
years in global digital marketing
100+
digital marketing experts
10+
industries served
The Opportunity
Search is evolving. AI is now part of the decision.
ChatGPT alone is used by over 800 million people every week. Buying decisions are increasingly made from a single AI answer instead of a list of results.
When AI shapes the shortlist, being visible matters. We help brands become more visible, accurately represented and recommended across AI, through ChatGPT Ads and AI Visibility strategies.
The ChatGPT Ads & AI Visibility Playbook →AI answer
There are two ways brands can build visibility on ChatGPT: Get Found Labpaid advertising through ChatGPT Ads, and earned visibility through AI Visibility and GEO. Together, they help brands reach customers while improving how they are represented and recommended in AI-generated answers.
OUR EXPERTISE
ChatGPT Ads & AI Visibility
Reach high-intent customers on ChatGPT. Improve how your brand is seen, represented and recommended across AI platforms.
AI Visibility
Improve your brand's visibility, ranking, sentiment and share of voice across AI platforms, increasing the likelihood of being understood, cited and recommended.
ChatGPT Ads
Reach high-intent customers on ChatGPT through paid campaigns built around conversational intent, semantic context, creative and measurable business outcomes.
GEO
Shape how your brand is understood in the semantic world by strengthening the signals that influence AI visibility, citations and recommendations.
How we make ChatGPT Ads work
From semantic intent to campaign performance, we connect AI understanding with paid activation.
- 01
Audit & Analyse
Understand where your brand stands in the semantic world. We map your brand's visibility, ranking, sentiment and share of voice across relevant AI platforms and conversations. We benchmark your position against competitors to identify where you are winning, where you are being overlooked and where the biggest opportunities lie.
- 02
Build the Strategy
Turn semantic intent into an actionable ChatGPT Ads strategy. We identify the conversations, intent clusters, customer needs and decision contexts where your brand can win. We then translate these insights into campaign structure, messaging and creative designed for how people actually interact with AI.
- 03
Execute the Campaigns
Turn strategy into live ChatGPT Ads campaigns. We build and manage campaigns around conversational intent and semantic context, developing and testing creative variations, managing budgets and continuously optimising for relevance, engagement and conversions.
- 04
Measure & Optimise
Learn what works across intent, conversation and performance. We measure ChatGPT Ads performance across engagement, CPC, conversions and campaign efficiency, alongside AI visibility metrics. We use these insights to refine intent clusters, creative, messaging and campaign structure, continuously testing and optimising for stronger performance.
The ChatGPT Ads & AI Visibility Playbook
Educational guides, practical frameworks and comparisons for advertising on ChatGPT and improving your brand's visibility across AI platforms.
- GuideChatGPT AdvertisingHow ChatGPT advertising works, who it reaches, campaign strategy, creative and measurement.→
- GuideWhat is AI Visibility?How brands become visible, accurately represented and recommended across ChatGPT, Gemini, Perplexity and other AI platforms.→
- GuideWhat is GEO?How Generative Engine Optimization helps brands improve visibility, citations, rankings, sentiment and recommendations across AI platforms.→
- GuideHow to Improve AI VisibilityThe key signals that influence whether AI platforms understand, cite and recommend your brand.→
- ComparisonChatGPT Ads vs Google AdsHow ChatGPT Ads and Google Ads differ, and how to decide where your budget should go.→
What clients say
GFL has been an incredible contributor to several of our portfolio projects. They are professional, easy to work with, and consistently delivers outstanding results.
GFL has been working with Google Relations for almost 1 year and they have a significant impact in growing our YouTube channels. Special thanks to Berna.
Baris YesugeyGoogleWorking with Berna from GFL was great. She contributed a lot with an increasingly engaging session on YouTube Content Strategy, SEO and Channel Management.
Gabriela MaticIgnite AcceleratorI would recommend working with GFL to any organization. The team not only provide great advice, but also take ownership of execution, and get results!
Jonathan Hunt-GlassmanOar Health
Founder
Berna Akin Eris
After 7 years of global Google experience, Berna set up Get Found Lab to provide dedicated digital brand and marketing service.
Get Found Lab is a team of digital marketing masters with experience in top global tech companies. We guarantee an exclusive service with measurable output. Agility is the main muscle on top of our excellence.
From our YouTube channel
We practice what we preach: AI explained for marketers, every week.
Latest insights
Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of making your brand visible and citable in the answers of AI assistants like ChatGPT, Gemini and Perplexity. It covers structured data, entity optimization and producing content AI engines trust.
Does SEO still matter?
Yes. AI engines are largely fed by search indexes and well-structured web content. Strong SEO is the foundation of GEO; we run both together.
How do you measure results?
We report monthly on organic traffic, rankings, brand share of voice in AI answers, conversions and ROAS.
Who do you work with?
We work with SaaS companies, e-commerce brands and service businesses that want to grow their visibility.