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Why old school marketing won’t work in 2021

Data-driven marketing, AI in marketing, mobile-first, video for performance, digital marketing, blah blah blah… How many times have you heard those trends and “Future is digital, get ready for the future!” discourse?

Here is another question, how much did you take these seriously and applied in your marketing strategy? If not much, I am sorry for your dear marketer because it is not the future that is digital, it is today! If you haven’t gotten ready for today yet, you better stop doing everything and start to digitalize your marketing strategy.

Let’s look at the picture with some numbers:

– 44% of e-commerce is expected to come from mobile in 2024 (Business Insider, 2021), which means half of the online sales will be completed from our pockets.

– There are 2 billion YouTube users worldwide (Oberlo, 2020) which means you can reach 25% of all people in the world only via YouTube.

– 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019).

These are just a couple of highlights from a transformational change but there is a lot more. Marketing and the digital industry already got married, and it is up to you if you still will stick your heads in the sand and hope that educated guesses and the same old methods will still work.

You may be thinking, “Ok, but where should I start the transformation from?” stay tuned, we have more to share!

#marketing #digitalmarketing #marketer #marketing2021

How to define your YouTube strategy during the Corona Epidemic?

YouTube strategy during Corona Epidemic

As a YouTube creator or a brand that is active on YouTube, you may be thinking a lot about how to adjust your YouTube strategy during Corona Epidemic. Keeping totally silent may seem to be the first alternative, but are you sure it is the best option? Before talking about brands’ YouTube strategies, let’s look at what people are doing on YouTube.

The 2019–20 Coronavirus pandemic forced people to social distancing by staying at home. As a result of that fact, we observe some significant changes in the time people spend on media. Netflix app installs boosted, while live-streaming across all platforms grew dramatically. Besides, we also see a change on what people consume online.

For example, people used to come to visit YouTube mostly for entertainment, as music and entertainment videos were the most-watched content on YouTube. However, we see that recently people visit the platform to get information about Coronavirus. Although we still see that search topics like Holi (festivity) and Justin Bieber and Bad Bunny are still among top 5 rising search topics, top 2 is dominated by Coronavirus and Virus in the past 90 days. When we look at the behavior in a more recent time frame, we see the picture has not changed much, but Italy has gained an interest and became #5 rising trend in March 2020.

It is exactly the right time to produce content around Coronavirus and answer your target audience’s questions, because they are asking YouTube about Coronavirus and if you are the one to provide the answers, then you steal hearts. Why is it the right time? Because there is not much content produced around that topic yet. You may be thinking “But my business is not related to Coronavirus at all!” That is totally understandable, but you may find the sweet spot and create videos that both represent your brand value proposition and address coronavirus trend.

YouTube content during Corona Epidemic

For example, if you are a cooking channel, it makes sense to create videos like:

“Strengthen Your Immunity | Coronavirus”

“Receipts for Your Immunity | Coronavirus”

“Coronavirus: Immunity Booster Receipts”

“Coronavirus: Immune System Booster Soup”

Etc.

You got the point 😉

Get Found Lab have done an analysis for you and determined the top 5 queries which have high search volume, but very low content on YouTube:

coronavirus outbreak

coronavirus

coronavirus symptoms

corona virus

corona

You can always reach out to us for more detailed analysis to figure out the sweet spots of your sector. Hope this corona pandemic ends very soon. Hope you start safe and healthy during this period.

Why you should have a YouTube channel in 2020?

Don’t you have a YouTube channel? It’s not too late!

Do you remember the last video you watched on YouTube? When was it? Did you watch it this month, or maybe this week? Maybe you watched it just yesterday or this morning.

It is not only you who uses YouTube to extend your know how on a specific area, or get entertained. It is no news that YouTube is the second largest search engine behind Google with 1.9 billion monthly active users and second largest social platform behind Facebook. 90% of users discover new products or services on YouTube. In addition to all, Youtube owns a third of mobile traffic as people watch YouTube videos every day!

On the other hand, people prefer to watch videos to reading. The main reason is that, videos are more powerful in terms of storytelling. Also, people find it more convenient to watch videos because it is time efficient, you can get a lot of information in a short period of time. Human brain likes visual things, and video is a very strong tool in terms of visual storytelling.

All these show that YouTube is a great place for your brand to reach your target audience. If you want to create some brand awareness or popularize your product, or trying to reach new markets, video content is the most effective way. You can deliver your message via YouTube no matter what your marketing goal is. You can create awareness for your brand or product, gain interest of your target audience, engagement, build desire for what you offer and you can convince people to purchase your offer.

If you don’t have a brand YouTube channel, you should definitely consider starting one in 2020. Start to reach and engage with your target audience via videos. If you don’t know where to start, Get Found Lab is here to help, get in touch now.

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